We’ve reached that familiar point in Apple’s annual iPhone speculation cycle when conflicting reports insist an unreleased, unconfirmed product is both behind schedule and set to appear right on time.
As with Apple’s annual macOS system naming fable, this moment comes every year. One publication, sometimes Nikkei, might claim development is running late, while a second industry observer, usually well-connected analyst Mark Gurman, will rebut the claim.
Apple, meanwhile, says nothing at all. How could it, when all the drama concerns a product it hasn’t even acknowledged exists? Instead, the company just sits back, quietly managing the coverage while occupying prime mental real estate without officially doing anything.
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