Scarcity by design
As with so many iPhones across the near 20-year history of the device, a major new redesign always boosts gray-market sales. The analyst expects we will see this happen again, predicting that scarce supply, recognizable design, and an innovative user experience will help foster a short-term resale premium on second user markets.
To put that into perspective, the analyst predicts initial resale prices for the device could be 50% to 100% above the retail market price, with those elevated prices holding until a supply-demand balance is achieved.
Searching for a comparison, the analyst pointed to the iPhone X, which was scarce once it arrived, despite reaching stores two months after the other devices with which it was introduced.
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