Payday studio Starbreeze has announced a new partnership with Gamefam, “the leading immersive gaming and media company for Gen Z and Alpha communities,” to develop an all-new Payday game within the realm of Roblox. The as-yet untitled game, which will “offer players a distinct new entry point into the Payday universe,” is set to debut later this year.
This will actually be the second Payday game on Roblox, following Notoriety: A Payday Experience, developed by Moonstone Games and released in 2024.
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These new VR and Roblox games don’t mean that Starbreeze is moving away from Payday 3: They’re licensed to external studios, so aside from some production oversight, they’re pretty much someone else’s game to make.
But the move to non-traditional platforms is interesting, particularly in the context of the Payday 3 struggles: If these Roblox efforts are a hit in ways that Starbreeze can’t duplicate in a conventional standalone game, it could mean we’ll be seeing more of this kind of thing in the future as Starbreeze and other devs look to leverage Roblox’s massive built-in audience.
Gamefam, for the record, “has been the go-to Roblox partner for major game publishers including Sega (Sonic Speed Simulator) and Ubisoft (Brawlhalla) and global brands including Old Navy, Intuit, Paramount and FIFA,” Starbreeze said. So there’s that, too. More information on this new Payday game will be announced “ahead of launch.”
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