Firefly AI Assistant speeds up creation
Adobe also announced a new Firefly AI Assistant (available soon) that users can interact with in natural language. Based on human instructions, agents can build workflows, ask contextual follow-up questions, offer suggestions, and report on results. They can also organize and share work in the Frame.io collaboration platform, interpret feedback, and automatically apply changes.
Agents have access to pre-built skills purpose-built for specific workflows, such as retouching portraits. They learn from creators over time, determining their preferred tools, workflows, and aesthetics, and maintain persistent memory across sessions. This carries over to other Adobe apps, too, so developers don’t have to start from scratch with each one.
A primary use case for the Firefly AI assistant is that of a creative team requesting input from the division owner, Higginson explained, including questions about color and brand consistency. In a demo at the event, Adobe illustrated this with a campaign for a major travel company. Feedback was folded in “almost in real time,” then localized across languages and countries.
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