Bellevue, Wash.-based Alitheon raised $8 million in new funding to expand its FeaturePrint technology, which uses optical AI to create a unique digital “fingerprint” for physical objects — no barcodes, tags, or labels required.
FeaturePrint works by reading the microscopic surface variations every manufactured object naturally has using nothing more than a standard camera. Alitheon calls it “biometrics for things” and says it works on everything from designer purses to industrial gears to pharmaceutical packaging.
“We aren’t just identifying goods; we are powering the trust layer of the global economy, providing a level of security that additives and standard AI simply cannot match,” Alitheon CEO Roei Ganzarski said in a news release this week.
Founded in 2015, Alitheon has built a portfolio of 55+ patents and attracted customers across industries including aerospace, automotive, luxury goods and defense. The company has landed $1.5 million in federal contracts, including work with the Pentagon’s Nuclear Weapons Center. Time magazine named FeaturePrint one of the 200 best inventions of 2023.
In a 2024 GeekWire feature, Ganzarski illustrated the problem his company is trying to solve.
“Last year, auditors found that Lockheed Martin had lost a million parts in the F-35 program,” he said. “Lost? You don’t ‘lose’ parts. They just become unidentifiable. The barcode fell off, the sticker got erased.”
The Series A1 round was led by Emerald Technology Ventures, with participation from eBay Ventures.
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