Agent Platform “sits in the same competitive neighborhood” as enterprise agent products from the likes of Microsoft, OpenAI, and AWS, said Leone, that also provide tools to build, govern, and orchestrate agents at scale.
“Implementing agentic processes is seen by most vendors as the next big opportunity to drive adoption of AI technologies in enterprise environments,” said Ed Anderson, research vice president and distinguished analyst at Gartner. “There will be a lot of competition in this area.”
According to Leone, Google’s edge lies in a “full-stack ownership claim few other vendors can make as cleanly, across infrastructure, models, data, security, and end-user apps,” he said. Tools such as Agent Identity, Registry and Gateway — as well as security features such as Model Armor and MCP and A2A protocols to connect agents — will help provide IT with visibility and control when running thousands of agents across business units.
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