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Tech Journal Now > Games > Ubisoft tells Black Flag microtransaction critics that they control the DLC they buy
Games

Ubisoft tells Black Flag microtransaction critics that they control the DLC they buy

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Last updated: July 10, 2026 7:34 pm
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Assassin’s Creed Black Flag Resynced is here and violently colon-less, despite my deep-rooted ancestral urge to fill every gap between those words with dots and dashes, as our forefathers did in the days of Vampire: The Masquerade – Bloodlines.

But it’s not Ubisoft’s crimes against grammar that prompted the game to hit Mixed Steam reviews at launch (it’s picked up since, and at time of writing is at Mostly Positive). It was the fact that, in typical Ubisoft fashion, the game’s store page ripples with microtransactions for outfits, weapons, and the obligatory ‘Pay $5 to play less of the $60 game you just bought’ map-reveal pack.

The reviews were home to a lot of people who felt nickel-and-dimed. “What’s the point of getting the deluxe version when, immediately in game, there’s $84.91-worth [of] ‘DLC’ that you don’t own” asked one. “I want a single player experience I can enjoy WITHOUT microtransactions,” wrote another.

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Ubi, perhaps inadvisably, is actually responding to some of these reviews, though. The studio’s boilerplate response to a bunch of complaints about the game’s microtransactions reads as follows:

We’ve seen your feedback since launch, and we’re reading all of it. Thank you for caring this much about Black Flag Resynced. We want to be clear on one point: the standard edition is the full, complete experience. Every mission, every island, the full story and the complete world are all there, with nothing held back. The additional packs are entirely optional extras for players who want them, never a requirement to enjoy or complete the game.


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We’ll keep listening as you play!

At least one positive review that mentioned the microtransactions got a differently-worded but similar “We hear you” response. “The frustration around day-one DLC is something we take seriously,” Ubi said in that one, while reiterating that the game’s DLC isn’t a 100% necessary purchase.

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Which certainly strikes me as a little odd! I can think of two possible explanations here. Either Ubi genuinely thinks people are going to experience some sort of Damascene conversion upon being confronted with the corporation’s unassailable logic—which would be very silly—or it’s just coating a fairly catty ‘You control the buttons you press’ response in anodyne marketing speak. Which would also be silly, but at least in a kind of amusing way.

I’ve not touched the remake myself, but our Rory wasn’t happy with how Ubisoft had tried to relentlessly monetise the Black Flag remake when he was playing it. Somehow, I doubt a copy-paste assurance that the DLC isn’t necessary to beat the game will make him feel any better about it.

Our reviewer Morgan actually agrees with Ubi that the DLC is entirely ignorable outfits and weapons, but therein lies the tackiness of the whole affair. What’s actually annoying, he reckons, is how easy it is to accidentally end up on the store page during normal play—when you press Start to pause, pressing Start again to unpause will actually take you to the store tab. To leave the pause menu, you actually need to hit B/Circle. Diabolical stuff.

Read the full article here

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