Apple now has a new iCEO, as current leader Tim Cook (65) announced late Monday that he is set to become chairman of the board, while current head of hardware engineering, John Ternus, prepares to take over as CEO on Sept. 1.
As you’d expect, this leadership transition at one of the world’s most successful firms, is generating reams of news reports and hot takes. Here’s mine: Just as Steve Jobs presided over the resurrection of Apple and Cook led the company through unprecedented business growth, Ternus will guide the company through an era of equally unprecedented hardware proliferation.
Expect more growth
He’s someone who cares about craft in hardware design and recently appeared in a worth-watching video interview (chaperoned by Greg Joswiak, the company’s senior vice president of worldwide marketing). The soon-to-be-CEO did well in what was an obvious media training exercise. “Everything we do, even if our customers don’t necessarily see it, everything we do has some new ideas in it…, we feel like we’re innovating all the time,” he said.
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