While Cook was frequently criticized for not being a product guy, he presided over the launch of the Apple Watch, AirPods, Apple Silicon, and the Vision Pro, and helped grow Apple’s services income to become its second-biggest product category, diversifying Apple’s revenue and creating financial stability. That’s no easy task.
Building his own team
Can Ternus improve on that? He’s certainly being positioned as someone who can. His deep experience in hardware has led to expectations that Apple will double down on product under his watch, so a great deal is expected of him in consequence. He is also putting together a hardware-focused team…
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