That subtle-seeming distinction is actually quite significant. What it means is that a message doesn’t have to be associated with only one label, as is typically the case with folders; rather, you can apply as many labels as you want to any message, and each one ends up acting like a sticker — a label, one might even say! — that sits atop the email along with any other labels you’ve applied.

JR Raphael / Foundry

So, for instance, if you keep tabs on stats for your company’s website, you might label all incoming emails from Google Analytics as “Web Reports.” But maybe you also have your own personal website for which you receive Analytics…

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