Since launching two years ago, Serval has positioned itself as an “AI-native” alternative to incumbent IT service management (ITSM) software vendors, promising to simplify the automation of helpdesk workflows.

Serval’s ITSM platform includes a workflow builder that uses a natural language interface to build code-based workflows. While vendors such as Freshworks and ServiceNow also have workflow automation tools in their products, Serval claims its approach makes automating a recurring task quicker than completing it manually, resulting in more tickets resolved automatically.

Serval — whose customers now include Spotify, Fox, and Live Nation…

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