The release of 2026 NFL team schedules on Thursday night marked the return of the “social media Super Bowl” — and the actual Super Bowl champs were might in the mix.
The Seattle Seahawks used a fun play on perfume ads to spritz their opponents in the face. Tight end AJ Barner — sporting the fur coat and cowboy hat he wore during the team’s championship parade — said Parfum De Seahawks smells of “emotion, power, and Lombardi.”
The ad features cameos by actors/Seahawk fans Josh Lucas, Joel McHale and Pierson Fode. Play-by-play announcer Steve Raible and Seahawks legend Marshawn Lynch also appear, as well as current players Julian Love and Nick Emmanwori. Taima the Seahawk also flies in.
The video was made in collaboration with Packrat, a creative studio involved in the Seahawks 2025 schedule release video. The studio was featured in an episode of the GeekWire Podcast earlier this year.
The fake ad takes shots at all of the teams the Seahawks will be facing this season, with assorted insight on what perfumes for those teams might look and smell like.
The New England Patriots, who the Hawks beat in Super Bowl LX, have a fragrance that smells like autumn leaves, Boston baked beans, clam chowda and tears.
The Los Angeles Rams fragrance is called Conversion No. 2 — a nod to the controversial 2-point conversion Seattle registered in a comeback win against the Rams last season.
“It smells of melancholy and what the hell just happened,” McHale says. “When you put this cologne on, you don’t even know you’ve already lost.”
Amazon also announced the scheduled of games for “Thursday Night Football” on Prime Video. The company said last year ranked as the most-watched season ever across the 20-year history of “TNF,” averaging 15.33 million viewers throughout the 15-game campaign.
See the Seahawks’ complete schedule here.
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