Cook’s ethical commitments, particularly toward LBGT+ and Black representation, privacy, and the environment have also become far more fundamental to corporate DNA than they were under Jobs. The Jobs-era Apple was worth a healthy $350 billion when he stepped down; as Cook moves on, Apple has become a $4 trillion corporation with hundreds of millions of consumers contributing monthly recurring fees for a variety of compelling services.
You need to follow your own star
Perhaps it didn’t matter that critical opinion didn’t shift. Cook’s tenure saw the man define his own measure of success. Some may recall that when Jobs launched the iPhone in…
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